Účetnictví K&P
Marketing website for a Czech accounting and tax advisory firm. Built to answer the cost question upfront and turn visitors into qualified leads.
A complete digital presence for KISS & partnere s.r.o., an accounting firm in Kladno. The site covers the full service portfolio — from full bookkeeping for legal entities to individual tax returns — and positions the firm as the accessible, transparent option in a sector that usually avoids pricing conversations.
Accounting is a high-trust purchase. Potential clients research online before picking up a phone, but most accounting websites bury pricing, speak in jargon, and offer no reason to prefer one firm over another. The firm had the expertise and the liability insurance to back it up — the website just needed to say so clearly.
Designed a structured marketing site segmented by client type: legal entities, sole traders, and individuals. Transparent pricing tiers are surfaced directly on the homepage. A professional liability coverage callout (CZK 500,000 limit) addresses the trust question before it is asked. The contact flow reduces friction with a short form and a 24-hour response commitment.
- Translating tax and accounting services into sections that non-accountants can navigate without feeling talked down to.
- Making transparent pricing a feature, not a liability — in an industry where most firms refuse to publish rates.
- Building a careers section that scales as the firm hires without introducing a CMS dependency.
Launched 2026. Covers the full service portfolio across three client segments, publishes tiered pricing publicly, and includes an integrated careers section listing open roles.